Babycenter.com continues to delight me with challenging and fun assignments. This week’s task was do create some “tableaus” for a baby clothes closet. Babycenter’s online store art director, Susie and I worked together to think through something fun, stylish and appealing for parents and others. We came up with a simple story, but of course creating an illusion of simplicity in a photograph often involves great complexity.
This photograph is no exception, but the end product is clean and direct, and will hopefully entice their customers to outfit their kid’s (or grandkid’s, or nephew’s or niece’s) closet with all this cute and fun merchandise.
From a technical standpoint, these were shot in my studio using my regular camera gear. But for lighting I decided to give my new Kino-Flo “Diva” lights a go. These are 400 watt, daylight-balanced fluorescent lights. They have some advantages over flash heads and halogen lights. But the main reason I went with them today is that they’re nowhere near as hot (temperature-wise) as my other lights, and it was about 95° yesterday in Burlingame.
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